He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. And it’s not because there isn’t a lot of information out there—it’s because it can be hard to know which advice rings true, and which is just a myth.
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The root of this myth is the assumption that your advertising content will affect your editorial content.
You can also add a note that explains that you’re sharing a partner offer to remind readers that the message is coming from a newsletter they like to read. Some contracts give the paper control over where your ad will run, charging you an extra fee for guaranteed placement. Don’t fall into the same traps that other publishers have before you—weigh the pros and cons and decide for yourself if you’re ready to place ads in your newsletter. And many foodies pore over Wednesday’s paper when supermarkets traditionally use inserts, offer specials or include coupons. , you might encounter a lot of mixed messages. Editorial HQ: MarketingSherpa LLC, PO Box 50032, Jacksonville Beach, FL 32240. You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. , but you should mostly worry about unsubscribes if you are sending irrelevant messages or spam advertisements.
Stay in the loop with blog updates from Paved, When you’re trying to decide whether or not to, monetize your newsletter with advertising.
We are a sponsored content marketplace that streamlines the process of placing advertising for both advertisers and publishers. Let us know in the comments if we missed any email advertising myths you’ve heard! The easiest response to this myth is a reminder that you can do whatever you want on your own site and in your own newsletter. How do I make an ad placement? Want to experience the easiest way to work with advertisers? When you’re trying to decide whether or not to monetize your newsletter with advertising, you might encounter a lot of mixed messages. You may also want to include a disclosure on your website or in your advertising emails.
That way, you don’t get accidental unsubscribes from confused readers. An advertising sales rep might include preferred or guaranteed placement in your contract at no extra charge to get your business. Ultimately, it’s up to you whether or not you want to place ads in your email newsletter, but we hope that we can make the decision process a little easier. Then, they can research your brand and learn more about your audience on your Paved profile. With Paved, advertisers can calculate the potential ROI of working with you, and they’ll reach out if your numbers are in alignment. Well, today, consider the Paved team your personal myth busters. While you might think the paper will naturally place you in the section most closely associated with your business, that’s not always the case, so request placement in the section where you want the ad to run.
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