There was an error, please provide a valid email address. Maybe time for time for Landmark to up their game. The next issue of Posted Newsletter will soon be in your inbox. The deal still has to be approved by shareholders and regulatory bodies, but it’s widely expected to move forward without complication and be closed in the first half of 2020. meaning you pay one monthly fee and you can go see as many movies as you want. Unauthorized distribution, transmission or republication strictly prohibited. News of the planned takeover has already had a positive effect on Cineplex’s stocks as the share price rose 40% after the announcement. Editor's Note: Opinions expressed here are author's alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities. © 2020 National Post, a division of Postmedia Network Inc. All rights reserved. Read more about cookies here. If Cineworld does a good job, this could be a lot of trouble for other movie theatres. Sounds like Cineplex sale could see the new owners roll out an unlimited monthly movie pass. Trouble in movieland. © 2020 Canada.com, a division of Postmedia Network Inc. All rights reserved. It’s invested heavily in games-oriented bars and novelty restaurants, such as the Rec Room in downtown Toronto; it’s retrofitted many of its theatres with VIP sections, which offer in-cinema food and drink and deluxe seating at a higher ticket price; and it’s continued to push TimePlay, the big-screen games baked into the pre-show, in a bid to to draw moviegoers to the cinema earlier, where (the thinking goes) they’ll spend more on beverages and snacks. The health and safety of our employees and guests is paramount and while measures like enhanced cleaning protocols and social-distancing policies were put in place, the time has come for us to do more. But, more broadly, moviegoing is changing, not just in Canada, and it will continue to change still. Enhanced concessions are more expensive ones, such as gourmet foods or artisinal snacks, and reserved seating, the company explained, may include another nominal charge. Visit our Community Guidelines for more information and details on how to adjust your email settings. This unlimited movie pass has the potential to be a game changer. Join our mailing list to receive the latest news and updates from our team. What’s going to happen with Scene Rewards?
None of them were able to compete with this offer. We apologize, but this video has failed to load. Comments may take up to an hour for moderation before appearing on the site. This compensation may impact how and where products appear on this site. If Cineworld does a good job, this could be a lot of trouble for other movie theatres. We encountered an issue signing you up. The subscription will be available at Cineplex's 165 movie theatres Canada-wide a few months after the acquisition is finalized, which is expected to happen early next year after shareholder and regulatory approvals. But you still need people to want to go to them. The health and safety of our employees and guests is paramount and while measures like enhanced cleaning protocols and social-distancing policies were put in place, the time has come for us to do more. About 8 million fewer tickets were sold to Canadian moviegoers in 2018 than in 2017; that drop has hurt the company’s valuation, which over the course of the last year has been slashed nearly in half, from $50 to $25 per share. Yes. Alarming as such suggestions may be to Canadian moviegoers, the philosophy behind them is not so different than the one that’s driven change at Cineplex for some time. We have a Landmark less than 5 minutes away and I find the food is better. The Unlimited program also offers members discounts on snacks, and additional benefits like tickets to advance screenings — a bit like Cineplex's Scene points program, which the company has said is expected to continue despite the deal. Unlimited movies may sound all well and good. With streaming platforms, movie theaters need to differentiate or die. News of the planned takeover has already had a positive effect on Cineplex’s stocks as the share price rose 40% after the announcement. The idea of a monthly pass is intriguing. Instead of watching TV at home tonight, just go to the theatres any time of the month to watch a movie and be able to And the ability to re-watch your favourite movies over again in the theatre. Then there would be no competition. tap here to see other videos from our team. AMC’s Unlimited Movie Pass is an amazing deal but a terrible, terrible idea To compete with Netflix, AMC is all but giving away free movies. on monday cineplex agreed to a friendly $2.8 billion takeover from a u.k. cinema company cineworld. Cineplex almost has a monopoly in Canada as it is, so what more can Cineworld do to take Cineplex to another level? It will take more than a splashy corporate takeover or a few fancy features to properly reckon with the streaming giants and the new landscape of cinema. Follow us on Social Media and keep up-to-date on our latest posts! Once the deal is complete, there is no limit to the changes Cineworld will be free to enact, especially to existing loyalty programs and business models deemed not in the best interest of a changing brand. Alarming as such suggestions may be to Canadian moviegoers, the philosophy behind them is not so different than the one that’s driven change at Cineplex for some time. 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On a conference call to investors, Cineworld already suggested such implementations as “reserved seating and enhanced concessions,” which, naturally, are easy ways to increase profits in the short term. Unauthorized distribution, transmission or republication strictly prohibited. Cineplex Inc. is Canada’s largest chain of movie multiplexes, with more than 150 cinemas to its name under its Odeon, Famous Players, SilverCity, and Galaxy brands. As with any takeover of this scale, there is too much money at stake in the acquisition to simply leave the new purchase as it is. U.K. film giant Cineworld offers one particularly unique experience that we have yet to see in Canada: a subscription service for unlimited movie viewings. The Huffington Post observes that the unlimited pass encourages consumers to opt for the higher-priced options, because “the upgrade fee feels smaller once the pass is already paid for, rather than when faced with the increase between a regular and premium ticket price.”, Of course, Cineplex itself already has a well-established method of offering free movies: the Scene card, a popular loyalty program by which moviegoers collect points in various ways and redeem them for free admission.
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Our Landmark doesn’t serve alcohol…yet…but, I can’t see the need for it for a 2-hour movie. In the U.S., through Cineworld-owned Regal, the Unlimited subscription ranges from $18 to $23.50 USD per month before taxes, depending on how many theatres nationwide a consumer wants to be able to use their card at. I have so many questions. Ok… the story is not that far fretched, even though he was actually paid in Scene points when he first started working for Cineplex, before converting his compensation into actual cash. Join the mailing list to receive daily email updates. Cineworld has backed out of the takeover agreement and legal action could be taken because of what's gone down. If you go to the movies a couple of times a month or more — or would if the price was lower — the program seems extremely cost-effective for what can usually end up being a pretty expensive night out. Unsubscribe anytime or, Sign up for our free email newsletter so you’re always in the know. Virtually everything about the way the country’s largest chain of theatres runs could change in five years time. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Always nice to hear the perspective of an insider. That’s why Cineworld is buying Cineplex, in the hopes their combined resources can fend off the changing wave of consumer behavior
Can Cineworld's unlimited movie pass save moviegoing in Canada? Sorry, your blog cannot share posts by email. One promised implication of the takeover of Cineplex is that the new owner will look to introduce an unlimited monthly movie pass We ask you to keep your comments relevant and respectful.
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