The survey findings showed 41 percent of respondents believe online video ads are more effective than TV, while 31 percent claimed they are as effective. %��������� Please connect on LinkedIn to receive updates or ask me a question.
Learn more by viewing our, agency survey conducted by Strata Marketing, The Cookie Crumbles: What’s Next for B2B Personalization, The 2020 Small Business Buyer’s Guide to Local Marketing Software, Local Business Guide to Digital Transformation, Essential Data Connectivity: IT Hacks for Your Martech Stack, 3 Data-Driven Ways to Capture More Demand in Today’s Environment, Unlock Business Growth With Compelling Product Experiences, Local Marketing Solutions for Multi-Location Businesses, Enterprise Digital Asset Management Platforms. It’s also worth noting that 22% of B2B organizations are interested in exploring the opportunities provided by podcasting and live streaming, suggesting that there may be opportunities in these areas too. Over a third (34%) of marketers are making use of Facebook’s live streaming options, creating in-the-moment videos that allow viewers to react in real-time. However, extreme personalization isn’t really sought after, with just 12% saying they want videos to use their name and information within the content. << /Length 5 0 R /Filter /FlateDecode >> The rise of social media has meant that there are more types of videos to share than ever before. With the ROI of online videos increasing along with the amount of time consumers are spending watching them, it’s hardly surprising that 99% of the marketers who are currently using videos will continue to do so in 2020. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there.Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity.
�&�����z~栴�D�_i}/RL��Ll��a�jX��>~A5�|1fL1`�c1fqe�� t����b�\Z�_�����=���}�����6h1�e(� )���^eג0���N�'w��IP�Gf%���S Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy. Although the common feeling is that consumers’ attention spans are getting shorter, it seems that this isn’t the case when it comes to video advertising. With videos being a great way to share product information, utilizing them throughout the buyer journey can help to further qualify B2B sales leads. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice.
This represents huge increases in video viewing for these age gaps compared to 2015. ���/������ ~�b��o��?|��w�`�8%�j�������zq1@������u������kO�x��a��\R�S��������� �w�5��)�U��c���a�[.�c���ݟ���>|z������___�t�������� '5}Q���^��c����by!4���:K����~���߬��ǔ/6�ݱ�����*���=2��7�#q��Y/v���f�Y�x��CI��嫫_�c���jDn�9o�s�3�m���������/�����s� /q�+��/�H|�/�����a`~�ءN�~h
Measuring the Effectiveness of Video Ad Campaigns The body of research on video ad metrics is still limited. Turbocharge your results with this toolkit containing 13 resources. What is the most important success metric for your digital video campaigns? The purpose of a digital ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use. In this post I review some ….. What are the essential parts of a digital transformation plan? x���rɑ���)j�Lk�Y����:`�b�ݒLmw�DH���$�5M� if�rw��V�*���{DV%ХY��##��.W���j�p;���~���|�[\�W{?������r��.����z~�~����b��]���~~����ۇ��f~�����ͻ��^��W������m��ӷo�s1?�}��ݟo�o? For advertising to be "effective," it must be: - Memorable - Resonate with consumers by ringing true and delivering a personally meaningful message, even if … Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. As well as being entertaining, videos can form an important part of a consumer’s decision-making process. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. Instagram is the second most popular option, with 13% creating live videos on the platform. A further 43% want interactivity, with the ability to decide what information they want to view and when they want to view it. ��>�h���lV���r}�� �v�,6���0�C��Ջ� The second most popular ad length during this quarter was 15 seconds, accounting for 32% of ads. In order to stand out from competitors, you should make sure you understand consumer expectations around video, as well as the big video marketing trends for 2020. Share it with us on Facebook, Twitter or our LinkedIn Group. Ad completion rate is the percentage of ads that the viewer watched completely without abandoning in the middle. �I����}���h�%H��w����v��]..���g�.�a�߮���fq� That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. In fact, 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020. Sixty percent said they expect the largest increase in digital media spend will be on mobile, with 79 percent of the survey participants saying they will likely spend video ad budgets on tablets. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. November 2, 2017 | Advertising. However, in order to get a customer to convert after watching a video, you need to ensure you are meeting their expectations. It is estimated that the average person will spend 100 minutes every day watching online videos in 2021.
Download our Individual Member Resource – Video and YouTube marketing guide. Share ; Email; Print; Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. '��I��`����~����{.��T�~dV��9(Y�#�j���[����:����� �q��0�O��� �l����a�i 5Ԁ�+�H�Z) ��Z�Xڠ�b��\�y =a�t&S���"B�����g���`?I`e��13�osz&r�zvF�_�d��0���)�T�=���s5]�e�Pb8n�h�'A� ��I��"���ʕ^0��b�9���MA��]i��>T_|q)�Dk���� cU. Fifty-six percent of the agencies surveyed said their clients view digital video’s targeting capabilities as the most valuable aspect of video advertising, far out-weighing other aspects like reach (20%) and ad unit format (7%). In order to inform your marketing strategy and help you get the best possible ROI from campaigns, we’ve compiled some video marketing statistics that could help you get to grips with video. Staff authors are listed here. Get started today using a tried and tested step-by-step process, Digital marketing strategy and planning Toolkit, Explore our Digital Marketing Strategy and Planning Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), 100 minutes every day watching online videos, 48% want videos to reflect the specific products, 66% of video adverts were 30 seconds long, Digital marketing and E-commerce books and support materials including a digital marketing glossary, Please connect on LinkedIn to receive updates or ask me a question, Smart Insights (Marketing Intelligence) Ltd. A good set of digital marketing goals covers a range of different measures to help set, review and control ….. Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. In 2020, 92% of marketers say that video is an important part of their marketing strategy.
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