email marketing campaign examples
Grammarly does an excellent job of retaining their customers through email campaigns. RTR saves wedding wallets from certain death. You want your subscribers to engage with the email in some way, such as by clicking on your call to action or forwarding it to a friend. Anyone can write a few words in an email and send it out to their subscribers, but it takes education and creativity to generate engagement and conversions. What are their pain points, wants, and needs? There’s more to your brand than just saying “use us, we’re really good.”.
You’re invited to watch a full episode on the topic so you know where your donation dollars are being spent. Do they want coupons? We have the Airbnb logo, the beautiful image of a faraway resort destination, and the signature blue color on all the major hot points of the email.
How do you boost engagement levels? Don’t be afraid to poke fun at your own email marketing campaign. That’s why I wanted to share the nine best email marketing examples I’ve seen that’ll hopefully inspire your next email campaign. Instead, the email focuses on a new Grammarly feature to entice the subscriber.
This is a successful marketing email example because it leads with a powerful pain point. The things that hold your attention are things that matter to you personally. You can manage your cookie preferences at any time. TRUTH. Curated content is a collection of relevant, high-quality content – and it makes for the best marketing emails.
Personalized marketing will never go out of style (or effectiveness). The CTA echoes the body content. The only thing I might have added to this email is Taco Bell’s ability to let people order online and pick up at the store. There are many persuasion techniques that help you connect better with customers: But using words like “you” and making copy personal and conversational will always win the day and get the conversion. The same is true of Dollar Shave Club. You can use email to re-engage customers who haven’t been buying your products or engaging with your emails. All of these make you stop and pay attention. Here’s why this abandon cart email works: This email from Winc has everything an abandoned cart email needs to get the purchase.
We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy.
To make it easier, here’s how other companies create successful email campaigns that work. Remember when I told you that retention emails should provide something of value? Here’s why BuzzFeed has great email marketing campaign ideas.
There are endless lists of email marketing examples, but here’s a question for you: How many of them are good marketing email examples?
People need a reason to actually stay (and this email gives them one). This one is based on the company’s loyalty programs, which allows members to earn stars toward free beverages at the coffee chain.
That’s an effective psychological tool. It uses the same headline as Fab did above: “Still want it?” It’s another psychological hack. Email campaign examples aren’t difficult to create, but they’re hard to do well.
It’s the first thing you see when you open the email. Next, Grammarly doesn’t just beg the subscriber to come back or restart his or her subscription.
Wouldn’t it be weird if someone tried to talk directly to you, tell you what they think you would like, without using the word “you?”. 3 million is an attention-grabbing number. Start with welcome emails.
Add to that – a CTA that uses natural, interesting language.
You can celebrate your customer’s milestones, like subscription anniversaries – and you definitely should. People might respond favorably, in which case you can maneuver them into your email campaign on a regular basis.
They bring your new subscribers into the fold and make them feel wanted. No one likes to think about unsubscribes – but making great unsubscribe emails great is important. “What you might not be loving is your sore and aching muscles, if you haven’t exercised in a while.
But too many people waste the opportunity to send a great confirmation email. There are two key takeaways from this marketing email: Peloton makes it easy for your to say “yes” to your next workout.
As you collect email addresses, you funnel them into your email management system, which allows you to send targeted emails to your audience. But don’t worry! Please press the Accept button to agree to our use of cookies to collect data. Now, where do you put it? But make note: Ellie Mirman, the VP of marketing at Toast, says that emails with a single CTA increased clicks 371% and sales 1617%. Once you have that information, you can design and send emails that appeal specifically to your target audience. Ikea’s welcome email exudes warmth and personality.
In Airbnb’s email marketing campaign examples, you see evidence of the company’s specific branding everywhere. “LAST DAY TO SAVE” is pretty cut and dry (and in a big font, pretty unmissable). With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. This is essential for making the subscriber feel wanted and appreciated. The last bit is the best.
Following are some of my favorite cart abandonment email campaign examples.
“You” is a really simple place to start. Notice that this has nothing to do with an online activity. It’s also personalized, which is a big plus in my book. While you’re thinking it over, try the Club for a month on us.”. Solution: Did you know that a foam roller helps to decrease muscle stiffness and cramps, removes cellulite, improves flexibility as well as improving blood flow to your muscles?
Because you’re talking to normal human people, and they like normal human language. Starbucks is definitely no slouch when it comes to marketing emails.
For instance, you might send a welcome email drip campaign to new subscribers. You have to click that, right? An e-shot is a short marketing email that many consumers find annoying. The email newsletter is the most effective way to keep your audience updated on your latest company news.
A double opt-in email process is a good idea. Cart abandonment means that a customer has put items into his or her virtual shopping cart, then left the page. Of course, don’t forget to continue to collect emails. Let’s talk about personalization. 15 Email Campaign Examples to Create High-Converting Campaigns. The thing is, no one format works for all audiences. I read this line out loud to myself three times.
Your subscribers have given you something of value: their contact information.
Everyone loves celebrating achievements. These 5 email design tips will help you get more people to actually read and click on your emails. The red button outperformed green by 21%. Problem: What you might not be loving is your sore and aching muscles, if you haven’t exercised in a while. Weâve curated a selection of the most inspiring and effective email marketing campaigns sent. Agitation: I bet you are feeling less than amazing right now. Take a look at what happens when you search “email marketing examples.” Most businesses use email marketing to increase subscriber engagement (according to a study by Strongview). This marketing email is upfront about what’s coming (and how long it will take).
Let’s deconstruct email campaigns and look at some prime examples of email campaign examples that work. “People are always telling me I know nothing, but I do know that I want to have tea with YOU.”. Hard to miss, and definitely not one that you forget easily.
There’s a small paragraph containing facts about the company, but everything else is geared toward the subscriber.
Newsletter emails might be out of fashion (because they’re technically email blasts and those types of emails tend to scare people), but they can work. Brands would send their subscribers a few paragraphs about news from the company and that was it. These high-converting email campaign examples can help you do better in your own marketing efforts. Instead of a generic call to action, it says, “Get Grammarly for Your Browser.” That’s a nice choice. But only if you do it right. We’ve curated a selection of the most inspiring and effective email marketing campaigns sent.
Let’s get to the good stuff. This email advertising reminds customers that they only have one last shot before they get stuck with regret. Strategic Email Marketing Plan Example It’s about what you want your customer to get from your marketing email campaigns: Based on 2018 data, email marketing is ranked as the most effective marketing channel (beating out social media, SEO, and affiliate marketing). This is easy enough to accomplish through Hello Bar. It’s important, and you need to do it. Your email will sound more like a conversation and less like a textbook.
No one needs to be smacked in the eyes with a rainbow. Use your brand colors, but don’t use a million colors at once. It’s not just the color of a button that makes a difference – it’s every color in the email including the background. All Hail the King of the North! People to read your business emails? In PAS, you highlight the reader’s problem by using the same words that they would use to describe it.
With an great marketing email like this one you still do too (spoiler alert – you get the customers).
This is just the top segment, but it’s jam-packed with best practices. It mentions the “Ikea Family” and invites you to join.
When you curate your email content, you can send people exactly what they want to see – without actually needing to create all the content yourself.
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