J.P. Morgan Cazenove is eOne's financial adviser and Osler, Hoskin & Harcourt LLP and Mayer Brown International LLP are serving as its legal counsel. | Photo Credit: Hasbro, the maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd, a British entertainment company that produces "Peppa Pig," "PJ Masks" and other animated shows for preschoolers. Hasbro … The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth. Goldner added that developing the worlds of two of the company’s most popular properties in “Magic the Gathering” and “Dungeons and Dragons” for the screen remains a top priority. A Hasbro spokesperson did not immediately respond to Variety‘s request for comment. Joe, Battleship, and Ouija into major motion pictures at Paramount Pictures and Universal Pictures. Last year, it spent about $520 million to add children's entertainment and merchandising franchises, including the characters of the superhero TV show Power Rangers. The shows are extremely popular with kids, one following the adventures, mishaps and friendships of Peppa Pig, her brother George, their parents, and the other animal families who make up their town. They’re equally important pieces of IP.”. Shares of Hasbro were down 5% in extended trading.
The announcement was made by Brian Goldner, Hasbro chairman and chief executive officer. Peppa Pig gets new owner, Hasbro buys eOne in $4 billion deal, Watch | All about the 2020 Nobel Prize in Physiology or Medicine. Though Hasbro is probably a little more keen on the licensing revenues from eOne’s properties, we wouldn’t be surprised to see those animated shows turned into movies at some point.
But it seems like the toymaker is looking to start making its own movies and expanding its licensing agreements at the same time thanks to a merger deal that recently closed with the independent Canadian studio Entertainment One. Affiliate links used when available. PAWTUCKET, R.I.--(BUSINESS WIRE)--Dec. 30, 2019-- Hasbro, Inc. (NASDAQ: HAS) today announced that it has completed its previously announced acquisition of Entertainment One Ltd. (eOne), adding beloved global brands and expanding storytelling through immersive entertainment experiences.
Deal was made last summer. To enable wide dissemination of news that is in public interest, we have increased the number of articles that can be read free, and extended free trial periods. Watch for a prominent role to be played in the fused entities by Bertram, who joined eOne from DreamWorks Animation in 2014, where he led new business development and operations for Jeffrey Katzenberg. Subscribe to The Hindu now and get unlimited access.
File photo of a Peppa Pig mascot at the Global Mobile Internet Conference in Beijing.
“This is a huge deal,” he said. The deal is expected to close in the fourth quarter of 2019. Centerview Partners LLC is serving as financial adviser to Hasbro and Cravath, Swaine & Moore LLP, Stikeman Elliott LLP and Freshfields Bruckhaus Deringer LLP are serving as its legal counsel. Hasbro buys 'Peppa Pig' studio eOne … eOne has had their hand in producing a number of acclaimed movies in recent years such as La La Land, The Death of Stalin, Molly’s Game, Trumbo, I, Tonya, and the recent Best Picture winner Green Book. The deal for the independent studio will give the Nerf and Power Rangers toymaker more exposure in its content media push, where it has been buying smaller firms and tying up with major movie studios to boost sales of toys linked to movie franchises. “In eOne, we have the family brands business which has a number of notable pieces of entertainment and the most toy-etic of which are ‘Peppa Pig’ and ‘PJ Masks,’”he said.
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