7:1), universal for high-definition television and European digital television.Other cinema and video aspect ratios exist, but are used infrequently. The studio has been experimenting with the emerging format, having previously released titles including Jumanji: The Next Level, Bad Boys for Life, Spider-Man: Far From Home and Men in Black: International for ICE installations. Launched over two years ago, the ICE (“Immersive Cinema Experience”) THEATER concept creates an immersive experience through its ICE IMMERSIVE technology consisting of five non-reflecting LED-panels flanking each side of the auditorium to fill the moviegoer’s peripheral vision with complementary colors from the front of the screen. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology. The ambient images for the peripheral panels are produced and synced to each film in the city of La Rochelle in France where CGR’s in-house post-production team is based. France’s second-biggest multiplex chain, CGR boasts a total of 680 screens, including 27 ICE screening rooms. The ICE (Immersive Cinema Experience) Theatre concept launched two-and-a-half years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE sensorial experience. Produced by Neal H. Moritz, Toby Jaffe, Dinesh Shamdasani and Vin Diesel. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Launched three years ago by France's CGR Cinemas, the ICE theater concept features non-reflecting LED panels flanking each side of the auditorium to fill the moviegoer’s peripheral vision with custom, ambient images as the feature film is shown on the front screen.
March 05, 2020 In the past two years over 50 titles have been screened in ICE Immersive from all major studios. Carolyn Giardina. Regal L.A. Live to Host the First ICE Premium Large Format Auditorium in the United States The Premium Large Format (PLF) field just got a little more crowded. The format also also includes immersive sound and laser projection. Widescreen Review: P5/S5, one's critics composite: 5. This Los Angeles location, in partnership with AEG, was the first ICE Theaters to open outside of France, as part of an overall, global expansion strategy. He also boasts a double occupancy rate compared to the average attendance for a classic auditorium. “Entering the U.S. market and doing so in partnership with AEG that allows us to launch at the prestigious Regal L.A. LIVE, provides affirmation of the incredible success and potential of the ICE THEATER format,” said Jocelyn Bouyssy, managing director of CGR Cinemas, in a press release. Cineformat studios work with both Digital and Analogue formats. French multiplex company CGR Cinemas has announced that the first ICE Theatre in the United States will be debuting this fall at Regal L.A. Live: A Barco Innovation Center in downtown Los Angeles.
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