An even better idea is to turn your newsletters into infographics and watch your engagement rates soar! I could write a whole blog post about how great infographics can be. PowerPoint infographics are created for presentation to a moderate-sized audience, and they can also be saved as a .ppt file, making them a storable data type for later distribution and use. This helps increase brand awareness and prevents other people from taking credit for your infographic, especially when it starts getting shared a lot on social media. A lot of blood and sweat goes into creating a high-quality piece of original content. Connect with Sharon on Twitter, LinkedIn or her website. The infographic also shows where creative and data driven approaches intersect. The infographic shows how visual content can get attention and illustrates how that plays into the psychology of the brain with 93% of human communication described as “practically non-verbal”. The key to success in a digital marketing campaign is to plan for success. This often happens during the initial phases or the “brainstorming phase” of your infographic. If you really want to make your infographic stand out from others, add some animation and interactivity features into the mix. It’s best to remain versatile and flexible when it comes to digital marketing and consider all of the possibilities. Infographics can be a powerful way to attract attention from the people you want to appeal to with your online properties. #8: What Buyers Really Want from Content Marketers. The Top 8 B2B Customer Marketing Trends to Watch Out for in 2017. All emails include an unsubscribe link. Plus, infographics are a great link building tool. 1) Hubspot and Smart Insights have teamed up to create Seven Steps to Success Competing with Content Marketing. Copyright © 2020 BuzzSumo Ltd. All Rights Reserved. LinkSmart has collected an amazing array of statistics on the spend on content marketing, key forms of content marketing and new jobs created in the content marketing space. Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? Infographics are more than just pretty pictures.
Using a diagram or other visual elements, you can create a technical guide on one infographic that will serve as a reference to people who purchase one of your products. Text-based posts aren’t the only way to rank for target keywords. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content. For example, you can create a list-style infographic summarizing all the key points in your article: Infographics are one of the best content marketing strategies out there, but only if they’re done right.
Infographics are a godsend for marketers who want to incorporate meaningful design into their visual content marketing strategy. They are all unique types of digital assets and contribute to your plan differently.
One way that you can use them in an integrated media approach is to create a video infographic. Infographics can make even the dullest of topics look interesting. Key takeaway: Don’t let your blog lose out to social media updates; blog posts and articles remain the most cost-effective content marketing method. This means you can’t just grab a bunch of stats, throw in some illustrations and copy, and have yourself a nice infographic.
Instead, let’s look at ten great infographics with a meta twist: They’re content marketing assets about content marketing! 8) ReferralCandy has a huge infographic providing tips on e-commerce content marketing. You may also be able to get more views and shares by creating content that includes pets, children, or comical approaches to things. This may include the results of a survey or poll that you took earlier, or it may include explanations or directives on how to do something. For example, if you have an infographic on social media, you may reach many people on Facebook or Twitter with your message. F or businesses with a robust content marketing strategy, it is impossible to ignore video marketing.
You should spend roughly 20% of your effort creating, and 80% in promotion. Anyone can throw a bunch of stock photos into their blog posts, but creating infographics that are well-designed and research-backed can take your content marketing to a whole new level. Using infographics to educate your audience adds more value to your content, creates more engagement and helps you achieve your content marketing goals faster. 12) Finally, WhoIsHostingThis shows five reasons why content may not go viral. Infographics should be engaging, eye catching, and useful. For us, if it's visual, useful or entertaining and sharable, it's an infographic! In essence, an infographic could do the same things like a video except that it is a static medium that allows people to read and interact with it at their rate. iii). If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter. Social media infographics are specially formatted to meet the requirements of social media outlets. Infographics can help you show up in Google’s image results. Blogging is a key tactic, with 97% of companies that blog actively getting more leads – and it’s great for the search index too. Key takeaway: There’s no one-size-fits-all approach to content marketing; it’s all about the goals. Call on the infographicdesignteam.com for help. But experts agree that infographics are best when they are used in conjunction with other media assets, rather than as a “standalone” asset.
It relies on simple line art to create a cooking metaphor that provides visual interest without overpowering the text. Use them to highlight data points from your gated content, replace a list-based blog post, or just to brighten up a how-to post. And how exactly can you use them to boost your content marketing results? So, what makes infographics so appealing to content marketers? So, when you publish your infographic (or any content, really), use social media to amplify reach to your target audience. That’s where this infographic from QuickSprout comes in. Sharon Hurley Hall is a professional writer and blogger. 6) Where would we be without an assessment of the current state of content marketing?
Key takeaway: Content is definitely getting longer with a lot of the top ranked search results having content over 2000 words long. Infographics can help you explain difficult concepts by illustrating steps and breaking down processes into easy-to-digest, visual chunks.
If you are good at infographic marketing, then … This means that they can download the image and save it to their hard drive or repost and share. #10: The Secret to Creating Scalable, Quality Content and Better CX. Plus, breaking up an infographic gives you more content to post on your socials—win-win! Enter any topic, term or url to search to see BuzzSumo in action. For each it suggests tactics to improve the virality of your content.
There are tons of creative ways you can use infographics to boost your content marketing. Infographics typically combine text and graphic elements in a creative way to achieve various goals, like: Check out this example of an infographic: Notice how this infographic generously uses white space, bright colors, icons and data widgets to convey information, rather than stuffing in large chunks of text. Word of mouth: WOM is the best marketing strategy around, because it brings the best customers for your business.
Also, make sure you pick a single topic to focus your infographic on. Here’s how we tweet mini-infographics at Visme: If your infographic has several content blocks, such as a header, a bar chart and a list of key points, you can crop and share each block as a separate post on social media. Infographics are a valuable asset that you can use in a variety of platforms and contexts. 7) You can’t ignore SEO when talking about content marketing. Here are some tips to help you create better infographics: If you don’t work with marketing agencies or have an in-house graphic designer, use a template to create a professional-looking infographic on your own. Must-Know Visual Content Marketing Statistics for 2019 [Infographic] Stay Connected Join over 100,000 of your peers and receive our weekly newsletter … It entirely depends on the nature of your content and what you hope to achieve with it. Some may also have a greater understanding of the concepts due to the video format. All Rights Reserved. Key takeaway: Blog titles with question marks get 46.3% more social shares than those with no punctuation.
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