interactive email examples 2019

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That said, email interactivity definitely complicates tracking further. When they visit the calculator, they’ll be prompted to enter information that Paradigm Life can then use to segment and personalize their future marketing efforts. Get the convenience of placing orders in a hassle- free manner by adding a pre-paid amount to your wallet. We hope this experiment motivates you to take a chance with an interactive email that provides value to readers too. While the web has grown ever more immersive, emails have remained static – but in recent years, marketing emails have finally started to catch up, thanks in no small part to increased support for interactive features from some of the most popular email clients. Outlook is Turning Off AMP for Email | What’s Next. Email marketing campaign examples like this make the recipients excited and thrilled. On the other hand, review and rating submissions, add-to-cart functionality, and search bar entries have been used by relatively few brands. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. This particular campaign saw a 300% jump in click-through rate.HTML5 video and animated GIFs While video is still not universally supported by different email clients, it is becoming more common, and if your subscriber base is especially active on Apple Mail, it’s a good option. Interactive experiences provide the perfect platform for gaining information about your subscribers—and you can use interactivity to offer insights in exchange. In this email we created for Indiana Sports Corp, we used a series of subtle, animated GIFs to draw the viewer in and guide them through the email. When you problem solve for your customers, they are almost compelled to open your emails, click through, and read your content. And you guessed it, almost nothing works in Outlook 2016. You can see how the client is rendering both images. Our brilliant designer Rachel gave us that, with a short email sitting inside the image of a phone. Keep videos short.Keep the file size small.Default to mute.Make sure using video adds value to the email.
They almost give you the feeling that you are in a movie and you have to take action. Navigation bars, accordions, and menus. You can revoke this access at any time through your LinkedIn account.

A majority of brands that have used interactivity have used it to add carousels and hamburger menus to their emails.

As of early 2018, 21% of brands had created interactive emails, up from 15% the year before, according to Litmus’ State of Email Survey. Navigation bars, accordions, and menus As brands strive to make email a fully interactive, app-like experience, users will continue seeing more web-like navigation and menu options. If an email marketer heads to Really Good Emails’ interactive email examples, they would see Xfinity, Taco Bell, Adidas, BBC, and more. It will take time for both marketers and consumers to adjust to interactive emails, but we’re confident that it will happen—mainly because most email interactivity just mirrors what’s already been successful on the web.

... 2019 is almost over. Having customers talk about an experience they’ve had and whether they think it was worth their investment is a great way to get them talking. Try sending out something entertaining for a holiday or making your monthly newsletter interactive. EmailMonday blogger Jordie van Rijn predicts more email will use contextual data, in real-time. Over the two years, roughly two-thirds of those who have tried email interactivity said they’d use it in future email, indicating that many marketers are still experimenting but that the results are generally quite promising.

Email inboxes are more crowded than ever before.

Jon Immel It doesn’t help that most of the current examples are from well-known companies. Today, we’re sharing 5 easy ways to use interactive content to drive email engagement. Not very good solution…. Download that and other leadership briefs from Litmus’ Email Marketing Leadership Series, including: Get the best email marketing and design tips, stats, and resources, delivered to your inbox. Here is an email we created for Rev that uses accordions to minimize the initial amount of information presented and imitate a web-like experience. But other interactive elements may be impossible to measure. Before we dive in, we should note that only some email clients support interactive elements. I spoke with Sears at the time about this, and it was very cool.

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