Branded video shoots continue to be at least partially remote with clients checking in via Zoom, which can complicate producers’ communication with on-set crews. On the cross-screen front, because the Community video marketplace is integrated with the cross-screen addressable Xandr CEO Brian Lesser, stated Community “delivers on our promise of a brand-safe, insight-driven, premium video marketplace.”. As producers return to shooting in studio and on location, they continue to produce projects remotely, which is bringing workloads back to their usual volume. “We’re able to really represent the shared values between Xandr and WarnerMedia, and that specific use case could have really big implications, in a positive way, for both WarnerMedia and the rest of the industry,” added Mansell. According to Xandr’s announcement of Community, the marketplace’s various inventory sources combine to reach more than 150 million people each month. The company will be expanding its VOD offerings, with plans to continue adding to the pool of available VOD inventory. Does it work in total yet as promoted, or is some of this still a work in progress? Marketers can use that solution to identify their target audience and key households in which they can serve more relevant messages, Xrandr crtc0 error, not switching resolution. Xandr also started an over-the-top (OTT) marketplace called Community to help advertisers reach the growing audience for streaming media in a brand-safe environment. Anders Lithner, CEO, Brand Metrics AB Publishers have long argued that context is important, and that advertising in their environments improves lift-related metrics such as brand awareness, consideration, preference and action intent. Copyright © 2020 Beet Media, LLC. And TV networks including Fox, Comcast-owned NBCUniversal and Viacom are building their own TV-and-digital ad marketplace through industry consortium OpenAP, of which AT&T-owned Turner had been a member until last month.
But, in May, it debuted Community, a new marketplace allowing advertisers to place video ads in all its brands and across different screen types. ‘A lot of listening’: A Q&A with Conde Nast’s first chief diversity and inclusion officer, Yashica Olden, Comcast continues to try to bridge the gap, building their own TV-and-digital ad marketplace through industry consortium OpenAP, AT&T-owned Turner had been a member until last month, already used AT&T’s data to create 30 custom audience segments, Xandr has reportedly run into issues convincing some TV networks to sell their inventory, In a keynote at J.P. Morgan’s Global Technology, Media and Communications Conference that was streamed online, renewed agreement with AT&T to carry Viacom’s TV networks on AT&T’s pay-TV services, prided itself on making its digital inventory widely available, ‘This was the zeitgeist year’: How TV networks sold advertisers on streaming in this year’s upfront, there isn’t enough addressable TV inventory available, Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns, Publishers and ad tech vendors find Google’s new ‘Limited Ads’ feature to be, well, limited, ‘We want to drive more transactions’: As e-commerce sales accelerate, more media dollars are going to Pinterest, ‘Ripped the Band-Aid on some hard decisions’: How The New York Times is reshaping its ad business for a cookie-less world, Amazon Live attracts more beauty brands with its shoppable livestream format, Why Affirm is courting lower-priced retailers, White supremacist groups are co-opting fashion brands for recruitment purposes, ‘Flying blind’: How DTC CEOs are preparing for the holidays, ‘Anti-aspirational’: A new wave of beauty brands wants you to embrace your authentic self, Pepsi’s e-commerce business nearly doubled this past quarter, ‘Programming for retention’: How Starz is building its business around streaming, ‘More chefs in the kitchen’: How branded video producers manage clients remotely monitoring shoots, ‘We’ve ramped back up’: Digital and branded video productions begin to return to normal, Why publishers need to shift brand lift measurement to an always-on metric, How A+E Networks is building a portfolio of free 24/7 streaming channels. “The linchpin for omnichannel anything is really to start with the audience and with the consumer, versus […], FARMINGDALE, NY / SAN JUAN, PR – September 29, 2017 – A shipment of nearly a thousand pounds of essential medicines including antibiotics, vaccines, asthma and diabetes drugs has landed in San Juan. While Xandr has reportedly run into issues convincing some TV networks to sell their inventory through AT&T’s advertising arm, the company appears to have been able to persuade Viacom and A&E Networks to join an AT&T-run ad marketplace, according to comments made on May 14 by AT&T CEO Randall Stephenson. WarnerMedia properties. Xandr shared timely insights on today’s ad marketplace and how financial marketers can make the most effective use of their first-party data across screens and devices, as well as tools like addressable, to engage their existing customers with the most relevant message at the right time. Then in the digital realm, companies including Google, Amazon, Roku and Samsung sell video ads across their own networks of publishers. Tuesday. He added that political ad spend through the platform is expected to spike significantly from Labor Day through the November general election. On However, since the deals closed, the ad buyers charged with spending those dollars have had one question for AT&T: Will it offer enough inventory to compete against Google, Amazon, Roku, Hulu and all the other companies in contention? Xandr’s partners in the Community marketplace will include the AT&T-owned brands, such as the WarnerMedia properties. The company says the brand-safe, privacy-protected, premium video environment.”. “There are a lot of challenges that they’re facing from brand safety to measurement to transparency. From October 1, the video ad management platforms at Disney and Hulu combine as a single one called Disney Hulu XP, helping ad buyers make one buy across the combined footprint and reduce […], Connected TV may be having a “moment” – but the future is about allowing brands to advertise through both connected and linear television. This article has been updated to reflect that Community’s various inventory combine to reach 150 million people each month.
Additionally, Vice, Hearst Magazines, Newsy, Philo, Tubi and Xumo will make their inventory available through Community. Community is a curated marketplace of premium inventory and data, making it easier for brands to reach desired audiences and environments at scale. Xandr will provide advertisers with post-campaign reports listing the publishers that carried a brand’s ad. Xandr, AT&T’s unit for advanced TV advertising, is barely nine months old, itself coming after a period in which AT&T has gobbled up WarnerMedia. But many publishers don’t have the data to prove that this is the case. One agency exec said they will need to test Community before being able to judge the sufficiency of its inventory and pointed out that they won’t need to judge Community on its own. In September, Zagorski joined as CEO of DoubleVerify, after exiting the same role from Telaria amid its merger with Rubicon Project. Xandr Monetize enables media companies to unlock the full value of their inventory and improve the experience for their consumers. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Joe Biden’s campaign, for example, has already reserved $60 million in digital inventory, focusing on connected TV. Other media on the Community platform includes Vice Media, Hearst Communications, Newsy, Philo, Tubi, and Xumo, Vudu, and Bloomberg. The items are bound for medical facilities here and on the nearby islands of Vieques and Culebra. content. raised a new set of challenges for today’s content producers and publishers, who are all competing for the finite
Community will be layered with Xandr’s data stack and audience segments, which leverage
Advertisers buying Xandr’s Community inventory will be able to use whitelists and blacklists to specify which publishers they do or do not want to carry their ads, as well as specify which device types they do or do not want their ads to run on. But Welday thinks Community will be a boon. In this video interview with Beet.TV, Amy Guenel, VP of Product Marketing […], CHICAGO – Consumers have more ways to consume media than ever before, challenging advertisers to track the effectiveness of their marketing efforts. Follow @Digiday for the latest news, insider access to events and more. You are currently viewing LQ as a guest. “AT&T’s data is really interesting, valuable and differentiating. This video is part of the Beet.TV preview series titled “The Road to Cannes.” The series is sponsored by 4INFO.
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